Information Theory and Signal-to-Noise

Cigarettes were the worst signal-to-noise ratio in human consumer history. A tiny payload of nicotine delivered inside a cloud of tar, smoke, carcinogens. Ninety-nine percent noise.

RRPs invert the ratio. Suddenly:

• Higher signal (nicotine delivered efficiently).

• Lower noise (no combustion, no tar).

• Stronger adoption potential (cleaner payload = cleaner narrative).

From Shannon’s information theory lens, cigarettes were chaos. RRPs are clarity.