The Principle of Rhythm

Hermeticism teaches that history moves in pendulum swings: up and down, excess and correction. Tobacco has swung from ubiquity to stigma. A billion smokers dwindled to declining rates under medical and social pressure.

Now the pendulum is swinging back—not toward smoke, but toward rebirth. The signal has not weakened; only the channel has evolved. Nicotine returns, not as a cigarette in every ashtray, but as a pouch in every pocket.